KISS Products, Inc. is thrilled to share the news of its upcoming out-of-home ad campaign in NYC and Los Angeles in support of the recently released imPRESS Falsies product. The product has been met with great enthusiasm since its release in the beginning of the year. imPRESS Press-On Falsies is the first ever false eyelash to be applied without the need for glue, utilizing a revolutionary pre-bonded technology.
As part of its nationwide launch, KISS will be showcasing imPRESS Falsies in movie theatres in New York and Los Angeles. This is part of a comprehensive marketing plan that involves an attention-grabbing outdoor advertising campaign from May 1st, 2023 to May 28th, 2023.
In New York City, imPRESS Falsies advertisements will be featured prominently in Times Square, displayed on the large billboard adjacent to the Paramount Hotel and seen by 475 thousand people every day. Furthermore, the advertisements will be digitally presented on 66 urban panels situated above subway and public transportation hubs. By having the ads present in both of these mediums, the brand will be visible to those walking around the streets and those commuting by public transportation.
The brand is increasing its presence in Los Angeles with Santa Monica Digital Kiosks as well as a Playa Vista Town Center Billboard. This huge digital display is situated at the Runway Playa Vista, in the middle of LA’s Silicon Beach. Runway is the main social spot of Playa Vista, with a modern cinema, eateries, pubs, beauty salons, fitness spots, coffee shops and also media companies, startups and well-known tech firms like YouTube, Space LA and Facebook – which witness almost 227k customers daily. There will be 12 pavement kiosks with the advertisement and the QR code will link directly to the imPRESS Falsies website.
This launch campaign is anticipated to reach 40.3 million people in both cities, as part of a comprehensive 360-degree marketing plan comprising of social, digital, video, influencer, and sampling activities that are meant to boost the publicity of the NO GLUE NEEDED imPRESS Falsies. This product has already become one of the top selling false lashes in the country at chain stores.
